Beats Music is a new kind of streaming music service that focuses on providing a personalized music experience for each user through a unique blend of digital innovation and musical passion. Programmed by a trusted team of well-respected music experts with over 300 years of experience across all genres, Beats Music delivers the right music for any situation, any time, and any preference, personalized to your tastes. The result is an artist-friendly digital music service that does more than simply offer access to music, but one that establishes an emotional connection to it as well.Beats Music was launched in 2014 through a unique collaboration between Interscope/Geffen/A&M chairman and founder/CEO of Beats Electronics Jimmy Iovine, with award-winning musician Trent Reznor of Nine Inch Nails, and is led by CEO Ian Rogers. In May 2014, Apple Inc. announced, that they will take over Beats Music.
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