The Berlin-based duo NAOMI is back with its sixth album Swim. The creative pause has generated space for fresh ideas and the record sounds calmer, more reduced and more optimistic while maintaining a melancholy note. Electro, alternative pop – Nico Tobias and Bernd Lechler don’t care much for genre definitions. Their focus is on great melodies, from the casual and mysterious opener Almost Talking via the almost sacral Melt The Key, the vocoder road movie Life Or Death or the nicely cheerful Get Up, Get Out Into The Rain to the final synthesizer riffs of the title track. You can excellently let yourself sink into these eleven songs, or, as required, laugh, cry, dance and spill beer, or just waste the day.
The Süddeutsche Zeitung wrote about Naomi’s last album The Big Shapes (2010) that the band, “in a fair world, would have to scramble with Lady Gaga for the top positions in the summer charts”; and also Rolling Stone and FAZ are already convinced. With its elegant and mature sound, Swim is a true enrichment for Germany’s pop landscape.
On “Get Up, Get Out Into The Rain”, the Berlin-based NAOMI are approaching the Alternative House genre – starting with the beat and ending up at the emotion. At the same time, however, the duo is avoiding everything which is too cool or hip. Worked out really well – and the bass, beg your pardon, is sexy as fuck. With “Get Up, Get Out Into The Rain”, Nico Tobias and Bernd Lechler have written a song about childhood and even meditate over naivity and optimism: to derive enjoyment from annoyances and to recognize the potential of failures, making lemonade when the world is throwing lemons at you. At the same time, the song is the harbinger of the upcoming sixth album “Swim”, which is to be released in September and is much more relaxed, more elegant and more reduced than its predecessors, proving again: thanks to their diverse sound, Naomi are one of the acts in electronic music that is definitely not to be missed!
Taken from the album “Swim” (iTunes: https://goo.gl/8UUK5j).